Case Study · Digital Marketing · Google Ads, Tracking Infrastructure & Social Content

Kiri City Stays: Attribution & Paid Acquisition Launch

Kiri City Stays operates premium urban serviced apartments in Manchester, United Kingdom (near Old Trafford and MediaCityUK). We engineered their visual brand identity and logo, established Google Ads search campaign architectures, deployed precision Google Tag Manager event attribution triggers, and produced engaging social media campaigns—including multi-slide Instagram carousels and vertical video reels highlighting guest reviews and city culture.

Digital Marketing Google Ads GTM Attribution Social Media Management Brand Identity

Client Kiri City Stays

Services Digital Marketing, Google Ads & Social Content

Stack Google Ads · GTM · Meta Creative Suite · Analytics

Link Archived Campaign (Offline)

Overview

The Growth Challenge
& Engineered Solution

Operating in a competitive UK urban hospitality market, Kiri City Stays needed to capture high-intent travelers visiting Manchester for Premier League football fixtures, corporate business, and city events without relying solely on passive third-party listing platforms.

Cr8v Stacks executed an end-to-end growth and creative strategy: designing their official brand identity and regal crest logo, building targeted Google Search ad campaigns, establishing rigorous Google Tag Manager conversion attribution triggers, and producing multi-slide Instagram carousel series and vertical video reels that drive direct guest inquiry engagement.

01 / Brand Identity & Regal Crest Monogram

Crafted the official CK monogram with architectural house rooftop crests and authoritative typography.

02 / Google Ads Search Campaign Architecture

Structured high-intent search ad groups capturing Manchester United matchday travel, business short-stays, and event accommodation.

03 / GTM Event Tracking & Attribution Engine

Deployed Google Tag Manager triggers tracking direct booking button clicks, contact inquiries, and return on ad spend (ROAS).

04 / Social Media Creative Content Engine

Produced branded Instagram carousel series, seasonal greeting campaigns, and vertical video reels featuring verified 5-star guest reviews and local Manchester dining highlights.

Design & Engineering

Core Technical Deliverables

Brand Identity · Asset 01

Brand Identity, Regal Monogram & Social Guidelines

Designed the official Kiri City Stays visual identity—featuring the regal CK monogram crowned with architectural rooftop crests, royal blue and deep navy color ramp tokens, and strict social media grid specifications.

Search Infrastructure · Asset 02

Google Ads Campaign Matrix & GTM Event Attribution Flow

Engineered high-converting Google Search ad groups targeting Manchester matchday travelers and business visitors, paired with rigorous GTM event triggers measuring direct inquiries.

Growth Architecture · Asset 03

Platform Architecture: Paid Search & Attribution Engine

The white architectural system model board: tactile 3D relief blocks detailing the paid acquisition funnel—from Google Search ad intent targeting and matchday sports tourism geo-acquisition to GTM event triggers and direct booking attribution.

01 Google Search & Intent Targeting: High-converting search ad groups capturing Manchester matchday visitors and business travelers.

02 Click-To-Inquiry Tracking: End-to-end GTM event tagging follows each click through to the inquiry.

03 Consistent Social Presence: Regular Instagram carousels and vertical video reels support the paid search campaigns.

Kiri City Stays Ecosystem Architectural Model

SLIDE 01

01 / Holiday Brand Equity

Merry Christmas Greeting

Strengthening emotional rapport during peak holiday travel by positioning Kiri City Stays as a warm, welcoming home-away-from-home rather than a cold commercial hotel room.

SLIDE 02

02 / Romance Demand Priming

Welcome to the Month of Love

Priming romantic couple interest at the start of February, encouraging advance weekend bookings for anniversary and Valentine getaways in central Manchester.

SLIDE 03

03 / Direct Booking Incentive

Book With Us Directly

Overcoming OTA dependency by communicating clear financial and hospitality advantages when booking directly—guaranteeing best nightly rates and dedicated concierge service.

SLIDE 04

04 / Urban Romance Hook

Happy Valentine's Day

Pairing iconic Manchester skyline visuals with tailored couple hospitality packages, tapping into last-minute romantic staycation demand.

SLIDE 05

05 / Seasonal Momentum

Hello March — Make Memories

Transitioning seasonal demand into spring, targeting corporate business travelers, conference attendees, and weekend tourists exploring Manchester.

Mobile Production · 9:16 Vertical Video (4-Reel Suite)

Social Proof & Event Proximity Video Reels

Social Proof · 9:16 Vertical Reel

Verified Guest Testimonial & Host Review

“A very convenient location close to great restaurants, local shops and the tram station. Very responsive helpful host, everything we needed in the apartment for a short business trip.”

Kate · Codford, United Kingdom

Eliminating traveler booking anxiety by spotlighting unvarnished guest feedback praising prime Manchester location, cleanliness, and rapid host communication.

Sports Tourism · 9:16 Vertical Reel

Premier League Matchday Accommodation Spotlight

“Capturing domestic and international football fans traveling to Manchester for Premier League fixtures, offering luxury serviced accommodation near stadium transit corridors.”

Old Trafford & Etihad Stadium Proximity

Tapping into surging sports tourism demand. When hotel availability collapses during major fixture weekends, this reel directly captures high-intent match-going fans flying into Manchester.

Leisure & Romance · 9:16 Vertical Reel

Romantic City Breaks & Cultural Dining Getaways

“Targeting high-yield couples and anniversary travelers with tailored weekend getaway packages highlighting fine dining and cultural nightlife.”

Manchester City Center & Dining Proximity

Showcasing romantic ambiance and proximity to premier restaurants positions Kiri City Stays as a bespoke romantic destination rather than generic corporate lodging.

Seasonal Campaign · 9:16 Vertical Reel

Festive Seasonal Campaign & Direct Booking Perks

“Leveraging seasonal holiday warmth to capture winter travel demand, incentivizing direct reservations with festive welcome packages and guaranteed late checkout.”

Winter Hospitality & Holiday Travel

Capitalizing on holiday cheer to secure early winter travel reservations, driving travelers directly to the brand's reservation channels to bypass OTA commission leakage.

Campaign Showcase

Campaign Creative Suite & Social Production

Social Carousel

Branded Multi-Slide Instagram Carousel Sequence

Video Reels

9:16 Guest Testimonial & Apartment Showcase Reels

Event Marketing

Matchday Accommodation & Event Travel Acquisition

Google Ads

Search Campaign Structure & Keyword Match Matrix

Attribution

GTM Container Triggers & GA4 Conversion Pipeline

Seasonal Creative

Seasonal Brand Campaigns & Holiday Engagement Suite

Delivered

What The Campaigns Delivered

Services Delivered

Brand identity, Google Ads, GTM attribution, social media management and creative content.

Click-To-Inquiry Path

GTM event tagging connects each ad click to a verified guest inquiry.

Reels

Matchday And Review Creative

Short vertical video for Instagram built around matchday weekends and real guest reviews.