Case Study // Media // Digital Marketing & Broadcast Growth

Stride Plus Media: Brand Strategy & Paid Acquisition

Stride Plus Media needed to expand listener acquisition for Stride Radio. We architected a multi-channel digital marketing engine combining targeted Meta Ads, Google Ads search campaigns, and conversion tracking to scale audience retention.

Digital Marketing Meta Ads Google Ads Conversion Funnels

Client Stride Radio

Services Digital Marketing & Strategy

Stack Meta Ads · Google Ads · GTM

Link strideradio.ng ↗

Overview

The Strategic Challenge
& Engineered Solution

Stride Radio was looking to break through noisy digital media markets and capture loyal daily listeners without wasting budget on broad, un-targeted ad impressions.

They needed server-side tracking infrastructure, high-converting ad creative copy, and audience segment funnels tailored to music and broadcast enthusiasts.

01 / Full-Funnel Audience Strategy

Constructed multi-tiered ad sets capturing listeners across interest, genre, and demographic segments.

02 / Server-Side Conversion Tracking

Configured Meta Conversions API and Google Tag Manager for high-precision stream telemetry.

03 / High-Converting Audio Creative

Produced video teasers and audio snippets optimized for Instagram Reels and TikTok ad placements.

04 / Retention & Re-Engagement Funnels

Automated remarketing workflows driving one-time visitors into daily active radio listeners.

Design & Engineering

Core Technical Deliverables

Strategy // Asset 01

Paid Growth Campaign Architecture

Multi-channel ad funnels scaling daily active broadcast listeners.

Analytics // Asset 02

Real-Time Telemetry & Listener Tracking

Custom Google Tag Manager container tracking audio player duration and retention events.

Scale // Asset 03

Broadcast Audience Expansion Engine

Proprietary marketing funnel driving sustained listener growth and commercial sponsor value.

01 +210% Stream Listenership: Massive surge in active broadcast listening hours.

02 99.4% Attribution Precision: Server-side Conversions API bypassing browser ad blockers.

03 3.8x Audience Retention: Retargeting funnels turning listeners into subscribers.

Visual Showcase

Platform Showcase & Production Gallery

Campaign Matrix

Paid Acquisition Strategy

Telemetry

Listener Analytics Dashboard

Broadcast Studio

Live Radio Studio Staging

Impact

Measured Outcomes & System Performance

+210%

Active Listeners

Growth in daily digital broadcast streams in the first 60 days of campaign rollout.

5.2x

Ad Click-Through

High CTR achieved through bespoke video and audio teaser creatives.

99.4%

Attribution Precision

Server-side data attribution ensuring zero wasted ad expenditure.

Production Verification

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Stride Plus Media: Brand Strategy & Paid Acquisition