15 tips for managing your business on social media
Effective social media management is more than setting clear goals, choosing the right platforms, creating a content calendar and engaging with your audience. There are several tips for managing your business on social media and we will discuss some of them. Did you know that 76% of internet users access social media for product searches? […]
Elevate Your Brand’s Status With This In-Depth Research On Brand Positioning
Questions such as why customers seem more interested in brand A than brand B or why customers seem to make more purchases from company C and less from company D are all too common in the business world. In fact, in an attempt to answer these questions, Facebook conducted a poll involving 15,000 customers and […]
How Creative Consistency Across Touchpoints Improves Brand Perception
Creative consistency is a great way to make your brand more memorable and trustworthy. But how can you make this happen across different touchpoints? One idea is to create an overarching brand story that covers all the ways your brand communicates with its audience, and then implement these in every single touchpoint – logos, website, […]