10 Best Small Business Marketing Software in 2024

As a small business owner, you have a lot on your plate. You have to manage your operations, finances, customer service, and more. And on top of that, you have to market your products or services effectively.

Marketing is not easy. You have to compete with bigger brands, reach your target audience, and generate leads and sales. And you have to do it all with limited time, budget, and resources.

That’s why you need small business marketing software.

In this article, we will show you the top 10 small business marketing software solutions that can help you with various aspects of digital marketing, such as email marketing, social media marketing, marketing automation, landing page creation, and more.

By the end of this article, you will have a clear idea of what small business marketing software is and why you need it. Whether you are looking for a free or paid solution, a simple or complex one, or a standalone or integrated one, we have got you covered.

Let’s get started.

What is Small Business Marketing Software?

Marketing tools for small businesses is a general term that refers to any software solution that helps small businesses with their online marketing efforts. It can include tools for creating and managing websites, blogs, landing pages, email campaigns, social media posts, ads, videos, podcasts, webinars, and more.

Marketing tools for small businesses can help you with various goals, such as:

• Generating more leads and sales
• Building brand awareness and loyalty
• Increasing website traffic and conversions
• Improving customer service and retention
• Automating repetitive tasks and workflows
• Measuring and optimizing your marketing performance
• Collaborating with your team and partners

Read More: Best Email Marketing Software For Small Businesses

Small business marketing solutions can also vary in terms of:

• Pricing: Some tools are free or offer free plans with limited features, while others charge a monthly or annual fee based on the number of users, contacts, or features.
• Functionality: Some tools are specialized in one area of marketing, such as email marketing or social media marketing, while others offer a comprehensive suite of features that cover multiple areas.
• Integration: Some tools can work seamlessly with other tools that you already use, such as your CRM system or your ecommerce platform, while others require manual data transfer or custom coding.
• Ease of use: Some tools are designed for beginners and non-techies, while others require more technical skills and expertise.

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Why Do You Need Small Business Marketing Software?

As a small business owner or marketer, you may be wondering why you need Small business marketing solutions in the first place. After all, you can always do everything manually or hire someone to do it for you.

However, there are many benefits of using small business marketing software that can make your life easier and your business more successful. Here are some of them:

• Save time and money: Small business marketing software can help you automate many tasks that would otherwise take hours or days to complete manually. For example, you can create and send personalized email campaigns to thousands of contacts in minutes, or schedule social media posts for weeks or months in advance. This way, you can save time and money that you can invest in other areas of your business.
• Reach more customers: Small business marketing software can help you expand your reach and attract more customers from different channels and platforms. For example, you can create and optimize landing pages that rank well on search engines, or run targeted ads that show up on relevant websites or social networks. This way, you can increase your visibility and exposure to potential customers who are looking for your products or services.
• Engage more customers: Small business marketing software can help you engage more customers and build lasting relationships with them. For example, you can send personalized emails based on their behaviour or preferences, or interact with them on social media using chatbots or live chat. This way, you can provide value and support to your customers and make them feel appreciated and loyal.
• Convert more customers: Small business marketing software can help you convert more customers and boost your sales. For example, you can create and test different versions of your landing pages or emails to see which one performs better, or use analytics and reports to measure and improve your conversion rates. This way, you can optimize your marketing funnel and increase your revenue.

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The Common Mistakes Small Business Owners Make When Choosing Marketing Software

Many small business owners make the same mistakes when choosing marketing software. They fall for the hype of the latest trends, features, or reviews. They don’t do enough research or comparison. They end up with software that is either too expensive, too complicated, or too ineffective for their needs.

Here are some of the common mistakes small business owners make when choosing marketing software:

• Choosing the most popular or expensive software: Just because software is popular or expensive doesn’t mean it’s the best for your business. It may have features that you don’t need or use. It may have hidden costs or limitations. It may not be compatible with your other tools or platforms.
• Choosing the cheapest or free software: On the other hand, just because software is cheap or free doesn’t mean it’s the best for your business either. It may have poor quality or performance. It may lack essential features or support. It may have security or privacy issues.
• Choosing the software with the most features: Having more features doesn’t necessarily mean having better results. Some features may be irrelevant or redundant for your needs. Some features may be difficult to use or understand. Some features may even interfere with your goals or strategies.
• Choosing the software without testing it: The best way to know if a software is right for you is to try it out yourself. Don’t rely on demos, screenshots, or testimonials alone. Use a free trial or a money-back guarantee to test the software in real scenarios. See how it works for your business and compare it with other options.

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How to Choose the Best Small Business Marketing Software for Your Needs?

With so many small business marketing software options available in the market, it can be hard to decide which one is the best fit for your needs. To help you make an informed decision, here are some factors to consider when comparing different options:

• Your goals: What are the main objectives that you want to achieve with your marketing software? Do you want to generate more leads, increase sales, improve customer service, or something else? Depending on your goals, you may need different features and functionalities from your marketing software.
• Your budget: How much can you afford to spend on your marketing software? Do you have a fixed or flexible budget? Depending on your budget, you may need to look for free or low-cost options or opt for more expensive but more powerful ones.
• Your skills: How comfortable are you with using technology and learning new tools? Do you have the time and resources to train yourself or your team? Depending on your skills, you may need to look for easy-to-use or more complex options or seek professional help or support.
• Your integration: What other tools do you use for your business and marketing? Do you need your marketing software to work seamlessly with them, or can you manage them separately? Depending on your integration, you may need to look for compatible or standalone options or use third-party connectors or APIs.

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Top 10 Small Business Marketing Software Solutions for 2023

To help you narrow down your choices, we have compiled a list of the top 10 small business marketing software solutions that we recommend for 2023. We have selected these tools based on their features, pricing, functionality, integration, ease of use, and customer reviews. Here they are:

1. HubSpot Marketing Hub

HubSpot Marketing Hub is one of the most popular and comprehensive small business marketing software solutions in the market. It offers a full suite of features that cover all aspects of inbound marketing, such as website creation, blog management, landing page design, email marketing, social media marketing, marketing automation, SEO, analytics, and more.

HubSpot Marketing Hub also integrates with HubSpot CRM and HubSpot Sales Hub, creating a powerful platform that connects your marketing and sales teams and data. It also integrates with over 500 other tools and apps that you may use, such as WordPress, Shopify, Mailchimp, Zapier, and more.

HubSpot Marketing Hub has a free plan that allows you to use some basic features for unlimited users and contacts. It also has four paid plans that range from $45 to $3,200 per month depending on the number of features and contacts you need.

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2. ActiveCampaign

ActiveCampaign is another popular and powerful small business marketing platform solution that focuses on email marketing and marketing automation. It allows you to create and send beautiful and personalized email campaigns to your contacts based on their behaviour and interests. It also allows you to automate your email marketing workflows using triggers and actions that match your customer journey.

ActiveCampaign also offers features for CRM, sales automation, landing page creation, web analytics, social media marketing, SMS marketing, and more. It also integrates with over 300 other tools and apps that you may use, such as WordPress, Shopify, WooCommerce, Zapier, and more.

ActiveCampaign has four paid plans that range from $9 to $229 per month depending on the number of features and contacts you need. It also offers a free trial for 14 days.

Read More: How to Choose the Best Email Marketing Software for Your Business

3. Mailchimp

Mailchimp is one of the most well-known and widely-used small business marketing platform solutions in the market. It started as an email marketing tool but has evolved into an all-in-one marketing platform that offers features for website creation, landing page design, email marketing, social media marketing, digital ads, marketing automation, CRM, analytics, and more.

Mailchimp also integrates with over 250 other tools and apps that you may use, such as WordPress, Shopify, WooCommerce, Zapier, and more.

Mailchimp has a free plan that allows you to use some basic features for up to 2,000 contacts and 10,000 emails per month. It also has three paid plans that range from $9.99 to $299 per month depending on the number of features and contacts you need.

Read More: How to Effectively Measure Your Digital Marketing ROI

4. Wix

Wix is one of the most popular and easy-to-use small business marketing software solutions in the market. It allows you to create and manage stunning websites without any coding skills using its drag-and-drop editor and hundreds of templates. It also allows you to add various features to your website using its app market, such as blogs, ecommerce stores, booking systems, forms, and more.

Wix also offers features for SEO, email marketing, social media marketing, video marketing, analytics, and more. It also integrates with over 100 other tools and apps that you may use, such as Google Analytics, Facebook Pixel, Mailchimp, Zapier, and more.

Wix has a free plan that allows you to create a website with a Wix-branded domain name and ads. It also has eight paid plans that range from $4.50 to $500 per month depending on the type of website and features you need.

5. Zoho MarketingHub

Zoho MarketingHub is a marketing app for small businesses solution that is part of the Zoho suite of products. It offers features for website creation, landing page design, email marketing, social media marketing, marketing automation, SEO, analytics, and more.

Zoho MarketingHub also integrates with Zoho CRM and Zoho SalesIQ, creating a unified platform that connects your marketing and sales teams and data. It also integrates with over 40 other tools and apps that you may use, such as WordPress, Shopify, Mailchimp, Zapier, and more.