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Why Google Appointed Alex Okosi as Managing Director for Africa

Google has appointed Alex Okosi as its Managing Director for Africa, with the aim of driving innovation and expanding digital accessibility across the continent. Okosi, a Nigerian-born media and tech executive, will be responsible for spearheading Google’s operations in Africa, including programs to support the growth of businesses and economies. Before joining Google, Okosi had a successful career at YouTube, where he led the roll-out of the YouTube Shorts feature and the YouTube Kids app in the EMEA markets.

With over 20 years of media and entertainment experience across three continents, Okosi brings a broad background in business development, corporate strategy, advertising sales, distribution, digital media, and general management. He graduated magna cum laude with a dual major in Business Administration and Economics from St. Michael’s College in Vermont in 1988.

Prior to his role at YouTube, Okosi worked at ViacomCBS, where he led the network’s entertainment business for Africa. As the executive vice president and managing director of ViacomCBS Africa, he launched several successful channel brands tailored for the African market, including MTV Base, Comedy Central, Nickelodeon, NickToons, and BET. He also created key campaigns such as the MTV Africa Music Awards, MTV Shuga, and BET Experience Africa.

Okosi’s achievements have earned him recognition and accolades. In 2013, he was named a Young Global Leader by the World Economic Forum, and in 2018, he was a finalist for the All Africa Business Leader Award. He is also an honorary Fellow of the Nigerian Institute of Marketing.

In his new role at Google, Okosi is committed to tapping into Africa’s youthful talent and tech potential to drive digital transformation. He aims to support businesses and economies on the continent, further expanding Google’s presence and impact in Africa’s growing tech industry.

Overall, Okosi’s appointment as Google’s Managing Director for Africa signifies the company’s dedication to the continent and its potential for growth and innovation.

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