CR8V STACKS — The Blog
Brand Strategy
Positioning your business for long-term recognition and trust.
BRAND
↳ Need this done for you?
BRAND STRATEGY
SERVICES
We build identities that make your business memorable, credible, and easy to trust at first glance.
Positioning & messaging
Visual identity systems
View the Service →
Business Tips
Practical, tested advice for running a growing business.
SHOP
↳ Selling online?
ECOMMERCE
WEBSITES
From Shopify builds to full custom stores — we design and develop ecommerce sites that convert.
Shopify & custom builds
Checkout & payments setup
View the Service →
Content Creation
Writing and formats that keep an audience coming back.
WRITE
↳ Need content, not just tips?
CONTENT WRITING
SERVICES
Blog posts, web copy, and long-form content written to rank and to actually convert readers.
SEO-driven blog writing
Website & landing page copy
View the Service →
Digital Marketing
Strategies to grow reach, traffic, and qualified leads.
GROW
↳ Ready to grow faster?
DIGITAL MARKETING
SERVICES
SEO, email, and social strategy handled end-to-end so your traffic turns into real customers.
SEO & SEM campaigns
Email & social management
View the Service →
Web Design & Development
Building fast, functional sites that look as good as they perform.
BUILD
↳ Time for a new site?
WEBSITE DESIGN
& DEV
WordPress, Shopify, or fully custom — we design and build sites that are built to convert.
WordPress & Shopify builds
Fully custom development
View the Service →
CR8V Stacks
↳ CR8V Stacks Blog
BROWSE BY
CATEGORY
Brand Strategy Business Marketing
9
Business Productivity Systems, tools, and workflows
6
Business Tips Ecommerce · Small Business
25
Career Planning Grow your professional life
5
Content Creation Blogging · Content Writing
17
Digital Marketing Email · SEM · SEO · Social
41
Web Design & Development WordPress · Shopify · Ecommerce
60
Tutorials Step-by-step guides and how-tos
22
↳ Like what you're reading?
LET'S BUILD
SOMETHING TOGETHER
Explore Our Services

Alphabet’s CapitalG Appoints Laela Sturdy as New Leader, Paving the Way for Women in Venture Capital

Alphabet’s growth stage venture arm, CapitalG, is shaking things up by appointing Laela Sturdy as its new leader. With this move, CapitalG will be among the few venture firms led by a female partner. This is a big deal, as the industry has a long way to go regarding diversity, with few women and people of colour in partner or leadership positions.

Sturdy has already greatly impacted the industry and within Alphabet, having invested in household names like Stripe and Duolingo. And according to those companies, she’s done more than just provide monetary value – she’s been a valuable sounding board and advisor.

In fact, Sturdy’s investments have helped 10 companies reach valuations of over $1 billion in the last two years, including UiPath, one of the most anticipated public offerings of 2021.

CapitalG is distinct from Alphabet’s early-stage venture arm, GV, and invests similarly to other growth-stage firms. However, it only has one limited partner – its parent company, Alphabet.

CapitalG Founder David Lawee, who previously served as Google’s first chief marketing officer and VP of Corporate Development, is stepping down after a decade at CapitalG and 17 years at Alphabet.

Sturdy has been with Google since 2007, starting in a strategy and marketing role before moving into sales. She later led Google’s emerging businesses, overseeing the growth of new ads and commerce products.

Lawee says he’s always heard great things about Sturdy from other successful women in Silicon Valley, and it’s clear that her contributions to CapitalG have been significant.

All of this comes at a challenging time for venture funding and initial public offerings, with economic uncertainty and recession concerns leading to budget cuts and plummeting startup valuations. But with Sturdy at the helm, CapitalG is in good hands.

Share This Post