Netflix, the popular streaming giant, is reportedly going to start cracking down on password sharing in 2023. According to the company’s earnings report, they announced plans to roll out their paid sharing scheme “more broadly” on their platform towards the end of the first quarter of 2023.
This means that users who share their Netflix password with people who do not live with them will have to pay extra.
In the past, many users have shared their accounts with others, allowing them to access the streaming platform without having to pay for their own subscriptions. But this practice has become a major concern for Netflix, as it undermines the company’s ability to invest in and improve its platform, as well as build its business.
Netflix’s new “paid sharing” option will mean that a single Netflix account can only be used by those living in the same household. The plan is to implement a new validation system which will detect users logging in from outside of the primary account holder’s home. If the device is connected to the primary user’s internet connection, no verification will be needed.
Also, primary account holders will be able to add two extra users who won’t be needing a validation code to log in. This way, the users can still watch while travelling, whether on a TV or mobile device.
They also plan to roll out its lower-cost ad-supported subscription model, which would allow users to access the platform for a lower price, but with ads included. It is expected that this move will improve subscription and overall revenue in the long run.