An Ecommerce website is a necessity for product-selling businesses. There are several advantages to having a website from improved sales to brand awareness. So the question shouldn’t be why you need an ecommerce website but why don’t you have one?
From start-ups, SMEs to established corporations, there’s still a huge number of companies that are yet to invest in an ecommerce website where they can sell their own products.
In today’s ever-increasingly competitive marketplace and convenience-focused society, no longer do consumers want to travel to the high street to buy products. Instead, they want to shop from the comfort of their own homes.
This is why you need an e-commerce website. Thanks to CMS platforms like Shopify, Wix and WordPress businesses can provide the best website design to their customers.
However, having a modern website is not enough. You might need a website design company or agency if you don’t know how to design a website. This way you also don’t have to worry about website design ideas, let the professionals handle it.
Did you know that in 2022, Statista suggested that ecommerce sales would rise to $5.7 trillion globally? In 2023, the growth is expected to reach $6.3 trillion and $8.1 trillion by 2026.
Basically, you can also have a slice of the pie.
Still not convinced about why you need an ecommerce website, keep reading.
Why You Need An Ecommerce Website
Make Building An Email List and Marketing Better
One key benefit of having your own ecommerce website is the ability to build a customer email list and market directly to them. Unlike on marketplaces, where the customers belong to the marketplace, you can collect customers’ contact information when they buy from you.
This is why you need an ecommerce website – to gain direct access to your customers.
By having customers’ email addresses, you can send them email marketing promotions, offer discounts, and announce new products.
This is critical because it’s easier and cheaper to retain a customer than to get a new one. In a marketplace, it’s harder to communicate with existing customers and provide good customer service, making repeat purchases less likely.
Did you know that according to Statista, by the end of 2023 email marketing is expected to reach $11 billion?
In addition, with an ecommerce website, you have access to valuable customer data, including their purchase history and interests. This information can be used to influence and suggest future purchases and is another reason why you need an ecommerce website for your business.
Help Increase Your Customer Reach
Thanks to search engines, your business can reach a wider audience if you have an ecommerce website through SEO. That isn’t always possible if let’s say you only tend to market your products through social media platforms.
An ecommerce website can significantly increase your customer reach by making your products available to anyone, anywhere, and on any device. By having an online store, you allow customers to easily browse and purchase products on their laptops, smartphones, or tablets, from the comfort of their own homes.
This is why you need an ecommerce website – to make shopping convenient and accessible for your customers.
In addition, having an ecommerce website can help you reach a wider audience of prospective customers. Your website acts as a new branch of your business that’s always open and accessible, allowing you to serve customers you may not have reached otherwise.
This is especially valuable for new businesses, but even established ones can benefit from expanding their customer base. So if you want to grow your business and increase your customer reach, having an ecommerce website is a must.
Help Improve Brand Strategy and Identity
Having your own ecommerce website is crucial for establishing and strengthening your brand.
Let’s say you sell your products in a multi-vendor marketplace like Jumia or Amazon, for example, your products are listed in that company’s identity. You have little to no room for customization or branding.
This means the marketplace’s brand is the one that stands out, not yours. Yes, you may still make money using those platforms but it doesn’t give room for brand identity in case you need to expand or branch out in the future. This is why you need an ecommerce website – to take full control of your branding.
With your own website, you can customize the look and feel of your brand, control what it says and how it works. This is essential for building brand identity, awareness and recognition, and for ensuring that customers associate your products with your brand, not the marketplace’s.
By having an ecommerce website, you get the credit for your products, and you have the opportunity to create a cohesive and memorable brand experience for your customers. This is why you need an ecommerce website to establish and strengthen your brand.
Low Overhead and Running Costs
An ecommerce website can be designed and developed for a fraction of the cost. This is why you need an ecommerce website – to save on start-up and running costs.
With the right website designer and a great digital marketing agency, you can have an ecommerce website up and running in no time.
Also, a digital marketing agency can help you optimize your website for search engines, automate your customer relationship functions, and create personalized offers for your customers.
Get More Insight About Your Customers
Having your own ecommerce website can help provide valuable insights into your customers. Even if you have good knowledge about your buyer persona, your website gives you greater insights.
For example, you can analyze your demographics, traffic sources, best-selling products, least-selling products and buying patterns. Basically, you can gain valuable information about what works and what doesn’t.
With this information, you can make improvements to optimize your website, increase conversions, and ultimately sell more.
Also, this information can be used to know where to focus your advertising efforts.
It makes digital marketing easier
If you’re wondering why you need an ecommerce website, consider the potential for creative marketing campaigns. Having a website makes your digital marketing efforts easier.
We have to be honest, simply having a website isn’t enough to attract customers. You’ll need to have a strategy for how to drive traffic to your online store.
There are several ways to go about this, you can try search engine optimization (SEO) strategies or create a robust social media presence to drive traffic to your website.
You can also go the content creation route by creating blog posts with relevant keywords to help market your products.
You can also use social media ads like Facebook and Google to reach your target audience.
The key is to experiment with different marketing tactics and closely monitor your results. With time, you’ll have a clearer idea of what works best for your brand and your audience.
Why you should Hire Cr8v Stacks for your ecommerce website design
When it comes to running an online business, having a website that stands out and effectively represents your brand is crucial. That’s where Cr8v Stacks comes in. With their expertise in website design, digital marketing, content writing, and brand strategy, we can help take your ecommerce website to the next level.
One of the main benefits of hiring Cr8v Stacks is our experience and knowledge in ecommerce website design. We understand the latest design trends and user experience best practices to ensure your website not only looks great but is also easy to navigate and converts visitors into customers.
In addition to our design expertise, Cr8v Stacks can also help with digital marketing, which is essential for driving traffic and sales to your ecommerce store. We can create and implement a customized marketing strategy that fits your business needs and budget, from search engine optimization (SEO) to social media advertising.
Moreover, we offer content writing services to ensure your website has engaging and persuasive content that resonates with your target audience. This can help establish your brand as an authority in your industry and build trust with your customers.
Finally, Cr8v Stacks also provides brand strategy services to help you differentiate your business from competitors and create a cohesive brand identity. From logo design to brand messaging, we can help you develop a brand that resonates with your target audience and drives customer loyalty.
In summary, hiring Cr8v Stacks for your ecommerce website design can provide numerous benefits, from a visually appealing website to a solid digital marketing and brand strategy. With our experience and expertise, you can feel confident that your ecommerce business is in good hands.